Impossible Foods CEO on how meat shortages are driving demand for plant-based products
Video taken from the channel: CNBC Television
Impossible Foods CFO discusses expanding distribution of plant-based meat
Video taken from the channel: CNBC Television
Plant-based meats: More global food giants now developing plant protein alternatives
Video taken from the channel: euronews (in English)
How Impossible Foods Created the Perfect Meatless Burger— Cult Following
Video taken from the channel: Eater
Feeding Bill Gates a Fake Burger (to save the world)
Video taken from the channel: Mark Rober
Are plant-based meats actually sustainable? (Impossible Burger & Beyond Meat)
Video taken from the channel: Our Changing Climate
We Tricked 25 Food Critics into eating Vegan Plant-Based Bacon & Chicken
Video taken from the channel: THIS
Plant-based meats can help fill this gap. Where animal meat contains no fiber whatsoever, meats made of plants typically add at least some of this nutrient. The Impossible Burger, for example, comes with 3 grams, while Field Roast’s grain-based frankfurters add 6 grams and Morningstar Farms’ Chik’n Strips have 2 grams.In the Wake of Food Shortages, Plant-Based Meats Fill the Gap Plant-based meat is big business these days. Everywhere from your local grocery store to the Burger King drive-thru, you’ve likely noticed an influx of faux beef, chicken, sausages, and other “meats” that grew in the ground, not on a feedlot.In the wake of meatpacking plant closures across the country, fast-food chains, big-box retailers such as Costco and grocery stores like Kroger have started to limit the amount of meat products customers can purchase at one time.
But as customers stroll down the meat aisle, they could soon see an influx of alternatives.More than $16 billion has gone into U.S. plant-based and cell-based meat companies in the past decade, with $13 billion of it in 2017 and 2018, according to two recent reports from The Good Food.Scientists warn that a combination of drought, population growth, overeating and food waste could cause meat shortages in the years ahead.Shortage of protein-producing facilities prompts food companies to stockpile supplies.
The soaring popularity of plant-based meat substitutes has shone a spotlight on a new star ingredient.For food that boasts about being “plant-based”, actual vegetables are suspiciously absent from most ingredient lists. It’s partially a consequence of the trend toward creating products that mimic the texture and mouthfeel of real meat, and partially because processed ingredients are just so much cheaper and shelf stable than high-quality ingredients.In the Wake of Food Shortages, Plant-Based Meats Fill the Gap More people are turning to plant-based meats during COVID-19.
But how healthy are they, really? Here’s a look at their pros and cons.8/2/2018.
There’s no shortage of healthy, tasty, and eco-friendly alternatives to meat these days. As more people begin to understand the benefits a plant-based diet can bring to their lives, big name retailers are running to keep up!Everywhere from Target to Kroger are carrying more and better plant-based alternatives for you and your family to enjoy.Isn’t is crazy how we take so many things for granted? Even with our country in very obvious crisis, many are oblivious to the coming food shortage and the emergency survival situation that is looming on the horizon.. We get up in the morning, open the faucet and water comes rushing out, we get a pot of coffee going, at the flip of a switch, we grab a quick shower with nice bright lights, of.
Plant-based meat currently accounts for just 2 percent of retail packaged meat sales; it also costs considerably more than ground beef. Despite what.“We can’t just pull up in front of a food pantry with a 7,000-gallon tank and say, ‘here you go, get your jugs out and we will fill them.’ But some people don’t understand,” Elbe said.In the Wake of Food Shortages, Plant-Based Meats Fill the Gap More people are turning to plant-based meats during COVID-19.
But how healthy are they, really? Here’s a look at their pros and cons.Global meat substitutes market is projected to grow at a CAGR of 7.9% during the forecast period. Rising consumer awareness on negative health effects, associated with the consumption of meat, is leading to a shift toward a vegan diet.
This is most likely to contribute to the evolution of meat substitutes, globally.Plant-based meat is now worth $800 million, and accounts for two percent of packaged meat sales. Across several categories, plant-based alternatives are growing at a faster pace than animal-sourced.
List of related literature:
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| from Globalization of Food Systems in Developing Countries: Impact on Food Security and Nutrition |
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| from OECD-FAO Agricultural Outlook 2019-2028 |
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| from Human Development Report 2019: Beyond Income, Beyond Averages, Beyond Today Inequalities in Human Development in the 21st Century |
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| from Occupational Therapy in Community and Population Health Practice |
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| from Meat Processing: Improving Quality |
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| from Sustainable Diets: Linking Nutrition and Food Systems |
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| from Food Science |
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| from The Book of Tempeh |
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| from Geographical Ecology: Patterns in the Distribution of Species |
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| from Sunflower: Chemistry, Production, Processing, and Utilization |
65 comments
I am impressed that Cramer says how much he likes the taste of Impossible burgers. He is so bullish on Beyond Meat that saying how tasty their main competitor’s product is, is very honest of him..
Great job guys!!! Way to help save animals and the planet! Can’t wait till you come to the U.S.!
4:30 replaced meat is disgusting. I tried almost every non-meat burger i can find in London and it’s disgusting, does not taste like meat at all. Also taste is not everything, i also need the protein that comes from meat, not alternative meat.
Thank you for talking about farmer subsidies. Sustainability is not only about the environmental impact, its also about being fair with the workers. I live in Uruguay, where our primary source of income comes from livestock(meat, milk, and some leather), although im totally aware of the environmental impact that meat has on the planet, im really worried about my conuntries economical stability, and more importantly, about the future of all the people that work in the industry, which is a large part of the country. Although our methods are nowhere near those described in the video( its almost all extensive, not intensive) as more and more of the people shift towards vegetarian options, the less money the country will receive. I think nowadays the conversation is not focused on the millions of people that work in the industry, specially those in the lower ranks, which sometimes already struggle to sustain themselves. Its important that we raise awareness into this issue, and work together to find a solution and help farmers shift into the new markets and better practices, without compromising their lives.
Clickbait title and clueless support for continued cattle farming.
Most people watching: save the cows! Me: I can eat vegetables with the flavor of meat!?
hahaha top work guys, great to see TH!S is ready making waves!
oooops I mean THIS*
I would prefer a cow farm instead of another toxic fake meat factory that poisons the planet.
Farmers are not interested in more humanely farming practices, they are interested in making money which goes against humanely farming practices. If it is really humane, It’s called a sanctuary not a farm.
I’m not a vegan or anything but I’m all for an alternative. I was raised in a country where I got my milk and my beef from a farm not even an hour away. We got our veggies from that house around the corner and flour from that house near the field and fish from the river down the road. We eat beef for a special occasion. Even though it’s weird but we see the cow run away the field before it becomes our food. I realized as soon as I moved to America that, it’s impossible to have that here without harming the environment. There are too many people who wanted meat. As Bill Burr said, all the things you do and eat is fine….it just there are too many people who are doing the same thing. Always appreciate fewer people demand one source of protein.
So happy animals will not get killed for taste.keep going on.Technology is advancing and we should also advance our ways and depart from animal killing ways to finding alternate and yet ethical ways for food.
I would love to try THIS! I subscribed to your email list and channel. Bring THIS to NEW England please!
Before I even watch the video: it was really hard to find this. I’d seriously consider somehow making your company name searchable.
Mark: I get protein from rice and other stuff
Me: I am Asian, I eat a lot of rice
7:56 no not quite, a study done by several universities, including oxford, has shown that carbon sequestration is very difficult to achieve, quickly reversed, overrated and is seen as no reliable solution.
Besides that, it would need even more land to meet the demand, leading to even more deforestation.
Animal agriculture currently occupies 83% of agricultual land, 76% could be rewilded if we eat plants instead.
https://www.fcrn.org.uk/sites/default/files/project-files/fcrn_gnc_report.pdf
https://www.youtube.com/watch?v=nub7pToY3jU
https://science.sciencemag.org/content/360/6392/987
Poison… people the powers that be are trying to kills us… wake up… this is worst than the normal burger
…and somewhere in video land, Joaquin Phoenix is wetting himself with joy…
So I went to Burger King and ordered a regular Whopper I have food allergies I’m allergic to soy bean corn and peanuts but I know I can eat a regular Whopper I ate about half of my stale sandwich before I realized it was one of their fake impossible burgers they had given me on accident they got my order mixed up with somebody else’s guess what it’s made out of soy guess what I’m allergic to soy guess where I ended up at that’s right at the hospital I called Burger King on the phone they offered to replace my meal…… How generous of them……and remember this all happened before they started the advertisement for the impossible Burger they actually had this abomination Burger long before they advertised it the burger itself isn’t new just the marketing for it is…… I don’t have medical insurance did they even pay for my emergency room bill nope…..
it’s impossible for a plant based burger to be more environmental friendly as soy production is dependent on industrial agriculture and therefore fossil fuels versus grass fed beef which is a pre industrial model dependent on neither
Go vegan for the earth, animals, human rights, personal health and public health. Go vegan to prevent another pandemic, antibiotic resistant superbugs, and more. We can do it. Plants are delicious. We don’t have to hurt others to thrive. There’s no humane way to kill someone who feels pain and doesn’t want to die. We should be giving subsidies for farmers to transition to plant agriculture, like what Miyokos is doing for dairy farmers. And we should stop giving meat, dairy and eggs subsidies which artificially lower the price and instead give those subsidies to fruit and veg so people can afford healthy food.
nab it dosent have that taste id rather make cows suffer then eat bad burger
There are a couple problems I have with this video. One of which is the “corn fed is bad” mantra. I am an agricultural teacher and this is a highly debated topic in the Ag World.
First of all, corn-fed vs grass-fed is a misleading name for a debate. Of course people want to think about their cows living happy lives on a pasture before ending up on their plate. However, all cows start as grass fed… Okay, they start on milk because they are mammals but it isn’t long and they are on grass. They usually spend 1-1.5 years on grass before the actual difference occurs. “Grass fed” would be more appropriately called “grass finished” as they spend their entire lives on grass. Corn-finished spend the last few months on corn for quick weight gains before they become food. There are positives and negatives to both. However, it’s not that corn-finished steers are shoved in a small, factory-like environment. They still have room to move around. They also still have access to forages, whether this is through hay or silage or having access to some pasture. Cattle need forage in their diet. A common myth is that grass fed is better for the environment because grass-fed releases less methane. This is simply not true. According to the Hudson Institute’s Center for Global Food Issues, pound per pound, corn-finished beef produces 40% less greenhouse gases than grass-finished. They also use significantly less land, so when we’re talking about burning the Amazon (which is a huge issue that we need to talk about but not the point I’m trying to make now) corn finished is using less land.
Also, according to the EPA, ALL of US Agriculture only contributes to 6.4% of US greenhouse gas emission. There were a few other issues with your video but those were the main ones. The beef industry is over-demonized, mostly by animal rights activists who have an agenda. Beef is not as bad as people claim it is.
Imagine how much better a place the world would be if the government would just add bare minimum “humane treatment” laws for livestock. Beef would be more expensive, so people would consume less, and the beef that is consumed would be better for the environment.
I still prefer refried beans on my tacos and burritos, but this stuff is definitely less bad for you than animal protein.
Grass fed cattle take longer to get to slaughter weight and actually produce more methane, and nitrous oxide because of it. Grass fed cattle is not a solution!
“Increased methane emissions of grass-fed cattle are also an unavoidable result of ruminant digestion, as cows fed a natural diet of grass, hay, and other forages produce three times more methane than cows fed corn and grains (the traditional diet on intensive industrial or “factory” farms.)
https://awellfedworld.org/issues/climate-issues/grass-fed-beef/#::text=Increased%20methane%20emissions%20of%20grass%2Dfed%20cattle%20are%20also%20an,or%20%E2%80%9Cfactory%E2%80%9D%20farms.)
Him: this meat is made from plants
Vegetarians: does that mean we can this ( i am an vegetarian and i was like whattttttt at this moment)
SHUT THE FUCK UP AND GET TO THE SUBJECT AT HAND! “PLANT-BASED MEATS”
Such a great video. I’m writing my thesis right now about techn-utopian promises in the automotive world. You’re totally right that we must be wary of ‘quick fixes’ to complex problems.
Its probably the same as, when i started replacing “cow” milk with “almond” milk. Maybe time will change us ����♂️ and go from regular meat to this kind of “meat”
This video does show the impacts of ordinary meat very well but I would like to see the impacts of the beyond meat vegan burgers industry too…
I understand the video and what you’re trying to convey, however there’s a lot more to this story that is not being told. You’re only giving one solution to a whole plethora of population issues. The fact that Bill Gates was used makes it even more disturbing. Pushing people to a new food source, creates economic issues in America that might never be overcome. I’m not saying it isn’t a good alternative, I’m saying it not the end all solution to the problem. Fast food has created much of this mess along with the fact that the family farm is a thing of the past.
I don’t think yeast naturally makes heme. So is that a genetically-modified yeast?
I will never eat beef, pork or chicken again:( We should be ashamed of ourselves!
Nobody is saying burgers made from beef alternatives will solve climate change. Of coarse they are only a small part in a bigger fight. But their popularity is a good thing that we should celebrate. I don’t get the negative tone of this video
Dude ur like Luffy from One Piece the anime lol.
(Because u love meat)
Isn’t the meat industry already subsidized to keep the price down? (This may be different now considering the lockdown causing a lot of farmers having issues with their stock.)
He sounds a little like a robot �� but good interview. I definitely wanna move on to plant-based!
I’ve switched to plant based meats already, cut the cholesterol and better for the planet. I’m excited to try the new Impossible stuff
Having tried this food, its quite good.
But honestly you have to be a complete dickhead to think its meat, It is close and has a similar taste.
Lets be real though the ‘influencers’ only ever have positive things to say and are pretty mindless.
But yes it is a fantastic alternative.
The video’s narrator claims that the products “of the plant based meat world are much less farm-based as they are lab-based.” That implies that the ingredients are more artificial than real plant foods. Impossible uses a small amount of GMO produced heme for flavor, but most of the product they sell is plant based. Beyond does not use GMO’s at all. They used a lab to figure out how to produce their product, but not for the production itself. Here is a link to the part of the video to which I am referring.
https://youtu.be/snMaXpZc_Mg?t=353
Make feeding antibiotics & gains to cows illegal, it would make cafos impossible and would force them to raise animals in healthy environment.
AND HERE YOU GO PEOPLE. Theres no shortage just a libtard agenda and greedy CEOs.
I enjoy the innovation of wanting to make money from those who chose not to eat animal products any longer. I just truly hope they themselves eat what they are creating. I surely do!
I can’t take this serious the guy is rhyming and read his script like a its children movies but then makes his voice sound depressed.
Whats to say climate change isn’t real? I just watched a video from coffee break talking about how 90% of studies go unchecked and not investigated. Isn’t science supposed to be repeatable?
If you leave a glass of water and ice on a table and leave there for a hour or 2. The ice would melt but the water level will still stay the same. Common now tell me a tabletop scientific experiment that proves climate change is real.
How am I expected to beleave someone who tells me in the same sentence that the earth will have droughts and more hurricanes at the same time.
Let’s talk fact now the California government stop funding the parks department the people who prevent forest fires. The government is blaming the power company for the fires. We all have seen power lines, there is always no trees around them. Or we have seen the people cutting down tree branches that grow to close to the power line. These are the people California stopped paying and now the trees grew too tall and got to close to high voltage power lines.
Climate change is not real the people who believe in it want us to live in concrete tubes and eat bugs, while they live like normal people. Why even bother writing anything this is like a religion to these awful people. They can only say ” 90% of scientist beleave in global warming”. They can only tell you they believe in something they can’t test or see because someone else believes it.
Are you people kidding me right now!!!!! Too damn greedy!! Always looking for a novel idea. DAVID FREAKIN LEE.. WHERE ⁉️ ARE THE BODIES FROM THIS PANDEMIC. NOW THEY HAVE ENOUGH IMPOSSIBLE MEAT TO COVER HOW MANY? WHEN IF WE WERE ALL ON SHUTDOWN!!!! SOYLENT GREEN PEOPLE WAKE UP!!!!!!‼️‼️‼️‼️‼️
The beyond meat burgers are soooo good with lots of fresh lettuce and heavy sauces like mayo, mustard, ketchup and onions. YUM!
Hmmm, GMO? I like impossible too but did not know about the GMO part… i think ill stick with beyond for now also they aren’t public yet:(
you forgot to mention the suffering and murder of millions of animals in you little statistical video
“No meat lover loves the fact that it comes from an animal cadaver.” I’m gonna stop you right there. Because I do, I’m sure a lot of people do as well. It’s primal, but its still there.
So the secret ingredient is pomegranate juice…. mmmmmmmmm.
So many people are full of crap…ive saw the shelves during covid scare.. All your fake meat stayed on the shelves why real meat was gone gone gone. Nobody wants your GMO meat in the state of emergency. Smh.
Scamdemic helps avowed eugenicists move forward on multiple fronts
I am big meat (especially BBQ) eater and maker and I gave plant based burgers a try, and all of them were garbage. None can trick me eating “ meat” because most people can tell difference
You did not talk about FBS Fetal Bovine Serum.. Its disgusting and used for all kind of sources. E.g. Lab Meat.. So yes its better then Meat but still disgusting
Why compare an animal burger with a lab-based burger as the only options? Why not a vegetable-based or a bean-based burger? No lab or feedlot required and no independent studies needed to determine if they are sustainable. It’s called a veggie burger and they’ve been around quite a while. A lot cheaper too.
Also, keep the name. It’s easy to remember and will do well in the USA.
I’m a vegetarian so I’ve eaten a lot of these in my life and they’re so good
Bill: when people get richer, they tend to eat more meat.
Also bill: second richest person in the world
Switching to plant based alternative doesn’t mean anything if we still overconsume..
Our changing climate: explains what cafo means
Animals as leaders fan: WTF? Cafo is not just a random word that sounds cool? FAKE!!
The lady just ignores him saying he’s gonna make a meatless burger with his own blood
As an organic vegetable farmer I can appreciate this video. To all my vegan friends I love your enthusiasm for a more vegetable based diet! However I must inform you that almost all organic fertilizers are animal based. Of course you can get fish or kelp, but those both have equally high environmental impacts. This means you can either buy petroleum aka synthetic fertilizers or organic ones that are by products of the meat industry I.e bone,feather,blood meals. Sure you can use compost to hold those nutrients longer (which I do) but every vegetable out needs to be replaced with nutrients in.
I love impossible burger but it is sooooo expensive! Why it is more or same price as the beef burger?
Very shallow discussion. He did not even mention foetal bovine serum (FBS), “a mixture harvested from the blood of foetuses excised from pregnant cows slaughtered in the dairy or meat industries.” Which is essential for this industry and it affects some moral advantages of the plant-based meats for a lot of folks.