Does the Contour Belt Work? Is it a Scam?

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contour abs models

Does the Contour Belt Work? Is it a Scam?

If you’re looking to lose weight, then exercise and eat right. That’s all there really is to it. Because it’s usually harder than it sounds and requires commitment, many people look for the “easy” way out.

As a result, desperate people turn to over-priced products and programs that in most cases are outright scams.

There are no shortcuts to real success.

Looking through the internet, I was shocked with the amount of “broscience” surrounding this product, which is essentially a sarcastic term for the false claims made by individuals who consider themselves more credible than scientific research.

I had to sift through a huge facade of misleading information and try the product for myself before I finally found the truth behind Contour Abs.


Does the Contour Belt Work?

Let me start off by saying the products advertised on TV are usually hyped up.

With this product, you basically strap on a belt around your waist which creates vibrations that supposedly slim down your waist and give you a 6 pack. Contour Abs is a miracle product for desperate people who are looking for a device that will burn fat without having to do any work at all.

does the contour belt work


How It Works

The Contour Belt is advertised to work by using electrical muscle stimulation (EMS) which transfers impulses from the belt into your abdominal muscles, forcing them to contract and mimic real ab exercises.


What really gives you “sexy” abs?

The ability of your muscles to show definition is primarily dependent on these 4 factors:

  1. Genetics
  2. Color of your skin
  3. Thickness of your skin
  4. Muscle underneath the skin
  5. Body Fat

Why do you think that bodybuilders dehydrate themselves and spray on tanning lotion before a competition? Because it brings out the tone and definition of their muscles. And to achieve 4 and 5, a lot of it has to do with how clean and nutritious your diet is.


Spot reduction is NOT possible

There is no evidence behind spot reduction – you can’t lose fat locally by doing lots of sit ups, let alone strapping on a machine to do all the work for you.

contour abs review

Any fat that is burned off by doing say, sit-ups, will result in fat that is lost evenly throughout your body, NOT at a specific area.

Losing or gaining weight is simple; it all comes down to the energy balance equation.

Want my advice? Stick to exercises that require core stabilization like squats, deadlifts and planks.


So can the Contour Abs Belt really give you “rock hard” abs?

The better question is, where’s all the evidence? High quality trials conducted on ab belts are quite rare.

While an electrical muscle stimulation (EMS) device like Contour Abs may be able to temporarily firm or strengthen a muscle, no such devices have evidence showing that they can provide weight loss, waist reduction, or “rock hard” 6 pack abs.

contour abs scam

This claim was confirmed following a 2007 study by Professor John Porcari who compared the Slendertone Ab Belt to a dud device that made a humming sound. He found that while there were temporary increases in abdominal strength and toning, there was absolutely no reduction in weight or waist size. Contour Abs has been cleared by the FDA based on these similar claims.

For those of you who are overweight, I wouldn’t expect an ab belt to do much, if anything. For starters, the electrical muscle stimulation will not effectively penetrate through thick shrouds of skin and fat tissue. This statement is supported by Andy Leyland, who is managing director of Bio-Medical Research’s Physiology department. All the research on ab belts have been conducted on individuals with a body mass index (BMI) of less than 30, which automatically rules out those who are obese.

Lastly, the amount of calories you burn using an EMS device is almost negligible. The most calories are burnt when your whole body is involved in physical exercise rather than only a specific location. The whole body basically involves the heart, respiratory system and several muscles all being used at once.


But at least it won’t hurt to give Contour Abs a try…?

What’s worse is that there have been reports of people getting shocked, bruised, burned, and aches associated with using such EMS devices. Unless you enjoy wasting money, I wouldn’t recommend it.

So unless you’re willing to commit to a solid workout routine and healthy diet, the only results you’ll get from Contour Abs are irritations and maybe a burn to add insult to injury.


Need a Weight Loss System That’s Already Proven to Work?

The truth is, losing weight is actually quite simple,  and I’m going to explain how to do it… for FREE. No tricks. No gimmicks. No silly fitness scams.

If you’re ready to lose weight by taking an effective and realistic approach, sign up to for my KFX Newsletter below to get the free KFX: Workout & Nutrition Manual.

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  1. Reid - August 5, 2012 12:56 PM

    Thanks for the useful information. I knew that this product was useless. Spot reduction is a myth. Well written article!

  2. Latrisha Kosten - August 19, 2012 11:27 AM

    I know this web page gives quality dependent articles, reviews and extra stuff, is there any other site which gives this quality of information?

    • Kenneth

      Kenneth - August 20, 2012 1:53 PM

      In terms of quality, unbiased information on fitness products… not really. Too many sites out there give fake “positive” reviews to persuade you to buy their products. I grew sick of it and just wanted to provide consumers honest, legitimate information on these scams.

  3. Jacquetta Suganuma - August 20, 2012 8:52 AM

    THANK YOU for making an HONEST review of Contour Abs! I was starting to lose faith in the internet community.

  4. Frank - September 15, 2012 11:22 AM

    Here are my thoughts.
    Yes if you are FAT/OVERWEIGHT then this will not work for you, hey the truth is NOTHING will work. YOu will have to change in order for anything to work.
    If you have reached the point of being soo fat that a EMS device can not work, then you have no control at all. So first change that. Change your mentality and stop being LAZY.
    The contour belt or probably other EMS devices DO WORK! I purchased the contour device over a year ago, I do not use it often more like a few times a month. It feels good and it does work the muscle.
    It does help in toning and strength. I actually decided to dedicate more time to it and use it at least once a day so I bought a good amount of pads. When i first purchased it. My abdomen got defined and stronger. However I have never been a Fat Ass, so there was no fat or extra skin the device to go through in order to reach the muscle.
    After you use it for one session you can tell a difference and if you keep increasing the intensity to where its a real workout, you will feel muscle soreness.
    I wanted to reply because by reading this post, I could relate to what you were saying.
    Keep in mind that its a muscle simulator, its great before a workout and after a work out. I like using it after i shower before i go to bed.
    You’re right in saying that you can’t expect things to work if there’s no dedication and if you are looking for a quick fix, or miracle product to get rid of your fat.

    • Kenneth

      Kenneth - September 16, 2012 11:10 PM

      Hey Frank,
      Thanks for sharing your experience. Yes I can see where you’re coming from. But the fact is, if you’re significantly overweight, the contour belt isn’t going to do anything. By creating artificial contractions, I can see how it could help tone the muscle in the region, but in terms of weight LOSS, that is definitely unlikely seeing as the calories it burns are negligible. So if you’re looking to lose belly fat, then this is certainly not the route to take. You’re going to have to do some cardio to burn calories and shed the pounds.

  5. Kath - October 19, 2012 3:05 PM

    I am a”fatass”. And I used this. Did it give me rock hard abs? No but
    It strengthened my core and I could tell the difference.
    It helped keep the muffin top off.

  6. Sara - October 31, 2012 10:21 PM

    In agreement with Kath, I also chose to Purchase the contour.
    After a year and a half of dieting, 60 lbs lighter, I’m at the point where I CAN exercise (asthma is now under control), but muscle strength needed for proper forms is centered around your body’s core.

    Do I have to turn the Contour up to get through the fat? Yes.
    Does it work to strengthen my core and thus aide in my weight loss an exercise goals? Again yes.

    The contour alone does not cause a person to loose weight, but muscle burns calories more efficiently than other tissues, so by increasing your toning and muscle, it DOES AID in weight loss.

    For true weight loss and sculpting, you need a good diet and cardio in conjunction with the Contour belt.

  7. Jen - February 6, 2015 1:17 PM

    I totally agree on “fake” reviews online. Although, I have study exercise science and found the electro muscle stimulation has been used for many years and is continued to be used today with Chiropractors and Physically therapy. If it is a proven product to work for muscles in medicinal areas, can’t an ab belt help strengthen ab muscles?

    • Kenneth

      Kenneth - February 7, 2015 1:56 PM

      Hey Jen, you’re right. Electrical stimulation is used by physiotherapists to rehab muscles that have atrophied following injury or surgery. A 2 month study from the University of Wisconsin showed that the Slendertone belt improved abdominal strength and endurance when used 5 days/week, 20-40 minutes/session. But don’t expect it to shed any fat or reduce your waist circumference!


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